Clay · Apollo · Outbound GTM
Your outbound engine,
built and running
in weeks.
Pipe & Clay designs, builds, and runs signal-driven Clay prospecting systems for Australian revenue teams. Every engagement is delivered by Australia's only accredited Clay specialist — not passed to a generalist.
Join the waitlistHow an engagement works
From first call to live pipeline in three phases. No handoffs, no ramp-up time.
Audit your ICP and data
We map your ideal customer profile against available signals — job changes, funding rounds, intent data, technographics — and identify gaps in your current data stack.
Build the Clay system
We design and build your Clay tables, enrichment waterfalls, and Apollo sequences. Campaigns are reviewed together before anything sends.
Run it and iterate
We operate the system month to month — monitoring deliverability, tuning signals, and expanding coverage as you close deals and learn what works.
Built for Australian B2B revenue teams
Pipe & Clay works best when there's an actual outbound problem to solve.
Series A/B SaaS with no outbound motion yet
You've grown on inbound and referrals but need a repeatable outbound channel. We build it from scratch so your AEs have qualified pipeline from day one.
Revenue leaders who've tried Clay and hit walls
You bought Clay, got a few tables running, and then it stalled. We take over the build, clean up the enrichment logic, and get it producing.
Founders still running their own outbound
You're spending 10 hours a week on prospecting that should be automated. We build the system that replaces that time so you can focus on closing.
Sales teams migrating off legacy tools
Moving off ZoomInfo, Outreach, or a fragmented stack. We map your current workflows into Clay and Apollo so nothing falls over mid-quarter.
Why not a generalist RevOps consultant?
Clay has its own data model, enrichment logic, and pricing surface. Getting it wrong costs real money. Pipe & Clay has run this playbook dozens of times across Australian B2B SaaS — you get someone who already knows where the traps are.
Accredited Clay platform certification — one of a handful in Australia
Every engagement run by the same specialist who scoped it, not delegated downstream
Already shipped this playbook dozens of times across Australian B2B SaaS
Fixed-scope engagements with clear deliverables — not a retainer that drifts
Get on the list
Pipe & Clay takes on a limited number of engagements at a time. Leave your email and we'll reach out when there's a slot.